Logo Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

	Adidas Logo Design & Identity Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler’s aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company’s clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas’s current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The “Trefoil” was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products. Examples of products featuring the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas branding identity. It has become synonymous with Adidas and its dedication to producing high-quality athletic products to help athletes perform better.
	AEG logo design AEG - When Peter Behrens (1868-1940) became the Artistic Director of the business in 1907, it heralded a new dawn of product devices and a new day in marketing and advertising. Within a very short space of time, Behrens began to formulate and implement a new standardised appearance for the branding that was associated with the products across a variety of media including letterheads, packaging, posters and folders. Further on in his career, Behrens also set out the style for a whole range of infrastructure and company assets, including but not limited to manufacturing and production facilities, sales showrooms, the residences of workers and also continued on with his commitment to branding across catalogues and product price lists amongst other things. During his employment with AEG right up until 1914, Behrens became a leader in branding and marketing industrial consumables for the mass market like never before. The sheer numbers of new and innovative products made it economical for the average person to purchase and for the company to produce at an economic and affordable price. In line with the constantly changing nature of the business, the initial hexagonal form of the logo design was also temporary and only lasted until 1908.
	Alfa Romeo Corporate Brand Identity This logo is the official branding of the Anonima Lombarda Fabbrica Automobili, which is designed to directly represent the family coat of arms of the Visconti, one of the most influential and respected families out of Milan.
	American Broadcasting Company Paul Rand ’s 1965 redesign of the trademark for the American Broadcasting Company reduced the information to its simple essence while achieving a memorable and unique image. The continuing legacy of the Bauhaus and Herbert Bayer’s universal alphabet informs this trademark, in which each letterform is reduced to its most elemental configuration.
	Apollinaris corporate logo A year after water was found in 1852 under one of the vineyards in Neuenahr Ahrweiler in the Ahrtal, and a Mineral Water Spring was uncovered, the company began to promote and sell the water under the brand of the name of Italian bishop Apollinaris (of Raveanna in Italy). When the business set up a subsidiary in England in 1892, the business operations then began to move with a primary focus to Great Britain, and hence, this is where the new logo was developed. This logo represents the company’s reputation and recognition for excellence and quality and in some senses acts as a quality seal.
	Apple Logo Design Based on its company name, they selected an apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark” to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.