Overview:

From the title given in this article, you might be wondering How a Logo can Change a Defeat into a Winning? If you’ve been wondering about it, it’s good because it is curiosity that makes one to keep learning & developing.

As a logo specialist, I have a special bond with the logo so that the way I see it is different than the designers usually have. Usually designers considered Logo only as a symbol or picture that represents a product, a company or a group. I see it as a whole unique item.

Logo that Change Defeat into Winnings

Can a logo change the defeats into winnings? The answers can be found after you finish reading this article.

If we as human have faces & bodies to be easily recognized, how about the goals? I see logo as the face of a goal; it represents everything that doesn’t have actual visual form. Logo has big influences, e.g.:

1. Logos influence the life & the end of a company.
2. Logos can lift up the employees’ spirit within a company, or on the other way around, it also can kill it.
3. The immensity of its influence that can change defeats into winnings.

Based on my personal experience, I often find that a company that has a bad logo usually doesn’t last long or go bankrupt. Based on the histories, big companies who can be winners are the ones who have a good logo or companies that are renewing it with new goals that is in a line with the time.

How to make a good Logo? A good logo is the one that derived from good vision, mission & strategies. A company that can win, is the one that has good vision, mission & strategies. Therefore, the first step in making a logo is to make vision, mission & strategies of the company.

In the same view that human have 3 dimensions, which are, body, soul (thoughts) & spirit; logos have visual, strategy & vision. In logos, the spirit dimension is the vision & mission which can’t be seen visually but are the preliminary element of forming the Logo. The Strategy Plan is the Thoughts Dimension while its visual form as the Body Dimension.

The logo making process steps is started from the vision mission building stage, then strategy stage which explain how to reach the vision & mission which translated into the logo form.

Stage 1. Vision & Mission

In making a vision mission, there are some important requirements factors that we should know.

1. The Vision & Mission should have correlation with the business that we make, for example: If we want to build a school, the vision mission is to educate the students.
2. The Vision & Mission should be unique, not a copycat of other companies’ nor the competitors. With this uniqueness, then we can compete with the others.
3. The Vision & Mission should be positive, never has negative one.
4. The Vision & Mission should not only give external positive impact, but also give internal positive impact if the company should also think The Vision & Mission that can raise the prosperity of its employees.
5. The Vision & Mission ideally, not more than 10 items for the member to remember easily.
6. The Vision & Mission should be focused. If not, the direction won’t be clear enough.
7. The Vision & Mission should be derived from the inputs of other people, so it can be perfected.

Stage 2. Strategy Plan

This strategy is used to get The Vision & Mission, which are:

1. Product Strategy, Product should be unique and in line with the The Vision & Mission. Things that we have to consider here are:
   The uniqueness of the product, which is different than the competitors.
2. Added value that we have and others don’t have.
3. To unite 2 products that can support each other so that can have more value.
4. Marketing Strategy, there are some that we should decide:
   - Decide the Target market (Segmentation)?
   - Decide to choose the Niche Market or the Rare Market
   - Decide How to Sell?
   - Decide the Customer Service system
5. Promotion Strategy, how to appeal people to buy the products (e.g.: with discounts, etc)
6. Nurture Strategy, is the strategy that is used for:
   - Improving the Skill & the working Abilities of the employees to be able to work better.
   - Building the Mentality & the Morality of the employees in working, e.g.: by doing the community prayer in the office.
   - Building good relationship among the employees, by giving outbound training & other things can improve the team work & trust one with the others.
   - Building Motivation in working so they can keep their working quality consistency, e.g.: by letting them go to motivation seminar, etc.

Stage 3.  Logo Implementation

In the Logo Implementation, there are 7 steps which are:

1. Brainstorming, we conclude all the vision & mission & the strategy into one conclusion of the logo concept. Then we write as many keywords as we can that can represent that conclusion.
2. Research, from the conclusion that we made, we make a research to find what are the visual form that best represent it.
3. Visual Choice, from all the pictures that we found, we pick which ones that most represent & in a line with the soul of the conclusion that we made earlier.
4. Sketching, from the visual form that we picked, we modify it to be simpler & into some alternatives form which we think good.
5. Typography, from the visual form, we choose the font that most in a line with the visual logo form, in which still has the connection between the font from with the logo conclusion.
6. Coloring, the already set visual form & typography, then we find colors which look up to the logo concept. E.g.: if a bank logo wants to appeal as a trusted bank, they can use blue color to symbolize the Trust.
7. Compositing, after colorings, then we see the composition if it is used in the name cards, letters head, are they compatible or not. If it’s not that good, we can do some adjustment such as reducing the font size, etc.

By doing all of these stages, we will produce a perfect logo which can strengthen the company that I represents.

This is the answer of the above question, “How Logo can change Defeats into Winnings” because a company that about to be bankrupt, if they do the correct Logo Process, that is started by forming the Vision & Mission, Strategy Plan then the Logo Implementation, will resurrect again.

Thomas Joseph is a Professional Logo Designer and The Owner of www.wiselogo.com. For further recommended resources on how to designing a logo just click here to grab your logo guide.

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Now you can explore the logo history of may famous brand in my Blog. Lets take a tour at logo index

Do you want to know the powerful key of the Logo for your Business? Now you imagine if logo as a CEO of the company, the first thing he would say “Please don’t change me, I’m here for long time!” If you observe the logo you will find the very interesting character of the logo. First you will find the silent message that represents your company and its products and services. Then the most essential thing of the Logo is the spirit of your business life. Given such an important role, shouldn’t the design of a logo be given services consideration during the development of a company’s strategic plan?

Thinking in long term, what then some of the issues to address? Positioning of a product or service in the proper category is the most important in planner’s minds when a product or services is just introduced. Advertising themes and campaigns consider effective positioning in the desired category in be the most urgent objective.

Positioning is the process of creating a specific perception of a product, service a company’s attributes in the mind of a desired consumer goal. An advertising theme positions a product or service to utter to a particular segment of the population, a segment that is known to have a need with those attributes.

Each group of people (different of age, income and geographic) has different needs and will respond to product they feel will fill those needs. An effective, particular developed logo can subliminally communicate the capability to perform better than competitive products.

Design of a company or product logo should not be labeled on to an advertising campaign at the end of the planning process. It deserves to be well considered and integrated into the body of the campaign; it should not be the tail of the dog. A good logo is developed at the front and, the part that inspired!

Planners should communicate to the graphic designer certain key information about what the company or product targets are. They have to pass in to the artist a demographic picture of their target consumer age, income, where they live. All of these factors are coming along with the strategic planning process.

Logo work’s unique development process enables the number of logo interpretations for an individual product, service or company. Through convergence of ideas, take from some different artist, logo design choices are optimized and it is to good to make a choice one or more that best communicate the desire positioning for the product or service.

In choosing a logo, we should be around for as long a time, looking for it everywhere, emblazoned on everything, it can be either a joy or eyesore.

Some logos have survived through ravages of time they are still effective at transmitting a well-established corporate image. Passing through many generations, the Rock of Gibraltar logo still lends its strengths to AIG; the Mac Donald’s logo keep its great taste, BMW and IBM logos still drive their products in right direction.

Periodically, every business planner should examine his company’s logo to ensure if they are effective represent his company and his company’s products or services in this moving world. Sometimes we need modification, revisualization new graphic could be employed to ensure greater effectiveness without changing the basic message the original logo was designed to transmit.

Thomas Joseph is a Professional Logo Designer and The Owner of www.wiselogo.com. For further recommended resources on how to designing a logo just click here to grab your logo guide.

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Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to it’s customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.

Besides, a logo is used as identification of company, with it’s shapes, designs, fonts etc. It’s images will inspire people and certainly give a better understanding of a company or organization.

In the ancient ages before people recognize the word ‘logo’, they used symbol to identify their group, they used drawing, color, shapes etc. They believe that it could inspire and give a spirit for people belonged to the group.

Then in the thirteenth century, logo used to trademarks for traders and merchants. Today there are many corporations, products, services, agencies and other entities using a logo for represent their vision and value ingredient.

From my experience as a logo designer, I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.
If there any logo has represent the all of them, that is the perfectly logo.

The emergence of the information age changed the face of logos and logo design. Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity

Thomas Joseph, The Owner of www.wiselogo.com. For further recommended resources on how to designing a logo click here to grab your logo guide.

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